The all-Russian project "Discover your Russia" has started

5 July, 2021

On July 5, at the TASS Press Center, during a press conference, the All-Russian project for the design of conceptual tourist routes in the regions of the Russian Federation "Discover your Russia" was launched.

The press conference was opened by Dmitry Chernyshenko, Deputy Prime Minister of the Russian Federation. He stressed the importance of this project.

“Tourism stimulates the development of more than 50 sectors of the economy. This is a powerful catalyst that we must use to ensure a quick start to the national project “Tourism and Hospitality Industry. Today we are working to create a year-round tourist infrastructure, increase the availability of our tourist product and improve service standards. We plan that tourist routes in all regions will be accredited and equipped with special grants by 2024, - noted Dmitry Chernyshenko.

The project acts as a consolidating ecosystem, involving existing and potential entrepreneurs in the process of creating new high-quality conceptual tourism products. Its participants will be Experience Producers and their teams - representatives of the new generation of professional tourism and business community. Experts in the field of travel industry, economics and marketing, media and entrepreneurship will evaluate routes, as well as provide support to participants in creating new projects.

Svetlana Chupsheva, General Director of the Agency for Strategic Initiatives, dwelled on the importance of the tourism business today.

“The main task of the tourism business in modern realities is to identify, support and promote the development of existing local entrepreneurs and initiatives of local residents, who will become co-authors of conceptual tourist routes based on meanings and people. We are waiting for applications for the competition from "impression producers" - entrepreneurs already employed in this industry and authors of ideas - farmers, restaurateurs who work on the territory. Our task is to show residents what routes they can be, to help make them interesting, package solutions that tour operators can offer tourists, ”Svetlana Chupsheva emphasized.

The Open Your Russia project will combine the competencies of experience producers, experts on the Russian tourism market, as well as ideas of local entrepreneurs: hoteliers, restaurateurs, farmers, artisans, representatives of museums, local historians, artists and all those interested in the development of domestic tourism. Applications for participation in the competition can be submitted until July 26. The collection of ideas for the formation of routes will last until mid-August.

Within the framework of the project, a competition of conceptual tourist routes and an acceleration program will be held, the task of which will be to increase the competencies of regional management teams, the business and industry community, exchange experience and the best Russian and international practices.

The recording of the Press Conference can be viewed here.

At the final stage of the project, the Competition Commission will determine 30 winning routes, and the Federal Agency for Tourism (Rosturizm) will select projects that will be assigned the status of the “Brand Route of the All-Russian Project”.

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