66 tourist routes from 33 producers of impressions have made it to the final of the All-Russian “Discover your Russia” project

12 August, 2021

Finalists of the all-Russian “Discover your Russia” project, creating conceptual tourist routes in regions of the Russian Federation, have been announced today. Based on the decision of the Competition Board, these were 33 producers of impressions with their 66 routes covering all 8 federal districts, and passing through the territory of 36 constituent entities of the Russian Federation. 

12 tourist routes passing through the Central, Far Eastern, North-Western and Siberian federal districts, made it to the final of the all-Russian project. 7 tour routes pass through the North Caucasian Federal District, 6 – through the Urals, 5 – through the South, and 2 – through Volga Federal Districts. 58 finalists’ routes are regional, 8 have destinations in several regions and even federal districts at the same time.

Most of the routes pass through the Republic of Dagestan – 6, 5 routes each pass through the Republic of Buryatia and Sakha (Yakutia), 4 routes – through Irkutsk, Kemerovo, Oryol Regions and the Republic of Karelia.

The finalist producers represent 23 constituent entities of the Russian Federation. Six of them are from Moscow, two producers – from each of the Republics: Dagestan, Sakha (Yakutia), as well as from Irkutsk, Oryol and Kemerovo Regions and St. Petersburg, one producer in the final thirty represent Belgorod, Smolensk, Murmansk, Arkhangelsk, Pskov, Astrakhan, Sverdlovsk, Chelyabinsk, Tyumen, Leningrad Regions, the Republics of Karelia, Bashkortostan, Khakassia and Buryatia, as well as Altai and Kamchatka Territories.

Dmitry ChernyshenkoDeputy Prime Minister of the Government of the Russian Federation

Domestic tourism is very important, aside from development of the Russian economy. It represents one of the basic needs of a man of today. The state meets the challenge to create specific conditions for businesses, enabling them to satisfy the growing demand for travel in a quality manner. The “Discover Your Russia” project is just aimed at creation of a domestic leisure offer on a par with world resorts. Yet, the standard for development of tourism industry has been set very high, so in the near future, we are eager and ready to fight for a significant share of demand in the foreign tourism market. Of course, that is what “Tourism and hospitality industry” national project aimed at

The Expert group includes 20 specialists in the field of tourism, marketing, branding, economics, financial modeling, ecology, sociology and other spheres. Applications were rated based on the 10 criteria: one part concerned the producers of impressions’ competencies, experience and professional qualifications level, the other – directly the routes offered thereby. Experts analyzed relevance of the accommodation, catering and leisure facilities to the modern traveler’s requirements, variety of impressions and the target audience, the demand and hotspot factors, the development potential and presence of growth points and various services and facilities, integration of cultural and natural contexts in the same route.

Svetlana ChyupshevaCEO of the Agency for Strategic Initiatives

Almost 200 routes covering both regional and interregional directions, have been introduced to the tender. Such approach ensures connectivity of the territories, and contributes to formation of proper infrastructure, while the regions get the opportunity to promote various tourist products and interesting locations in a joint effort. We have set for ourselves the task of making Russian tourism absolutely competitive at global level. It is important for today’s routes to become attractive for both domestic and foreign tourists. Also, we want to form strong teams with quality-based competencies, which would be able to attract investment and implement truly outstanding projects.

The 33 finalists (producers of impressions and their teams) will become participants of the Acceleration Program which will include modules dedicated to strategic vision of a tourist product and creation of its image building of business models and relevant value-based offers. The accelerator would allow accomplishment of the projects announced by bidders, and to create the new ones based on the ideas collected through crowdsourcing implemented on the information resource of the all-Russia www.zagorizont.me project. Ultimately, a new design model for a tourist product will be created, and 99 conceptual tourist routes will appear on the map of Russia.

The producers who were remembered for their extraordinary approach, knowledge of the locations’ history, and who offered the most emotional, thoughtful and authentic routes, made it to the final of the all-Russia project. For example, members of the Competition Board and experts have assessed the route running from the Republic of Khakassia, which includes Tortuga park created by a local craftsman. I was pleased with the elaboration, itemization and experience of water travel arrangement, which marked the route on sailing yachts through the Russian north in Karelia. I was certainly touched by the Russian authenticity of the rural weekend in a village with Mishka the accordion player. I liked the literary route in the footsteps of Ivan Turgenev. I was also interested in the space route to Mars with Nikola-Lenivets, and the mushrooms and geniuses tours.

TOP 33 producers of impressions and their 66 tourist routes:

1. Magomed Idrisovich Abakarov, Republic of Dagestan.

Treasures of the land of mountains (Republic of Dagestan) / Patterns on a dagger (Republic of Dagestan).

2. Svetlana Vladimirovna Agoshkova-Gralya, Oryol Region.

Mysterious stories: queer devils from 19th century (Oryol Region) / In the steps of Ivan Turgenev (Oryol Region)

3. Natalya Yurievna Aylarova, Kemerovo Region.

The Taiga Kids (Kemerovo Region) / Live mountains (Kemerovo Region).

4. Elena Klementyevna Alieva, Moscow.

Travel to the land of ancient mountains. (Republic of Dagestan) / Marathon of desires, or a trip to the Sun Valley (Republic of North Ossetia-Alania).

5. Airat Ravilevich Bagautdinov, Moscow.

Kaluga-Mars. Russian utopia, space and Nikola-Lenivets (Kaluga Region)/Pushchino. The Art of Modernism Reserve on the Oka (Moscow Region).

6. Anastasia Alekseevna Bogatyreva, Moscow.

An aristocratic weekend in Petrushovo (Ryazan Region) / A rural weekend in the village with Mishka the accordion player (Region).

7. Anatoly Vasilievich Gabyshev, Republic of Sakha (Yakutia).

Two-day tour with a visit to the Lena Pillars (Republic of Sakha (Yakutia) / Two-day tour on the Lena River with accommodation in tree houses (Republic of Sakha (Yakutia).

8. Leonid Leonidovich Gunkevich, Sverdlovsk Region.

All-season eco-route on River Chusovaya – across 2 continents, from Asia to Europe. Rafting and outdoor activities in the heart of the Ural mountains (Sverdlovsk Region) / Open expeditions to the Gornozavodsk civilization (Sverdlovsk Region).

9. Anton Denisovich Zhilin, Moscow.

Hiking route in the mountains of Dagestan, following the Dagestan Wild Trail. (Republic of Dagestan) / Hiking route in the mountains of Sochi, following the HokaWildTrail (Krasnodar Territory).

10. Natalia Anatolyevna Kalyagina, St. Petersburg.

7 wonders of the Karelian Isthmus (Leningrad Region) / Vivat Peter’s victories! (Leningrad Region).

11. Elena Dmitrievna Keserova, Republic of Sakha (Yakutia).

The beauty of the Sinsky rocks and the Yakut frosts (Republic of Sakha (Yakutia) / 7 Wonders of Central Yakutia (Republic of Sakha (Yakutia).

12. Anna Vladimirovna Klepikovskaya, Arkhangelsk Region.

The secret Chud (Arkhangelsk Region) / Northern Canyons (Arkhangelsk Region).

13. Svetlana Olegovna Kuznetsova, Pskov Region.

The “Mushrooms and geniuses grow in the provinces” tour (Pskov and Novgorod Regions) / The “By Lukomorye… – where is that?” tour (Pskov Region).

14. Dmitry Valerievich Lemeshev, Republic of Dagestan.

Walking across the Caucasus (Republic of Dagestan) / Walking across the Caucasus (continued) (Republic of Dagestan).

15. Aleksandr Aleksandrovich Moroz, Kamchatka Territory.

The Golden Ring of Kamchatka (Kamchatka Territory) / The Volcanic Ring (Kamchatka Territory).

16. Elena Vladimirovna Nekozyreva, Astrakhan Region.

Baskunchak Dead Sea of Astrakhan (Astrakhan Region) / In the land of the river lotus (Astrakhan Region).

17. Artur Emilyevich Nuriev, Republic of Bashkortostan.

“Yangan-Tau, the Burning Mountain” is the land of legends and an amazing place of power. A weekend tour (Republic of Bashkortostan)/Along the trail of Salavat Yulaev, the national hero of the Bashkir land (participant in the peasant war of 1773–1774, Pugachev’s associate) (Republic of Bashkortostan).

18. Yulia Ivanovna Parakhina, Republic of Karelia.

Ruskeala Express (Republic of Karelia) /The Ladoga Skerries (Republic of Karelia).

19. Natalya Gennadyevna Parshikova, Kemerovo Region.

Kuzbass in my Heart (Kemerovo Region) / Indigenous Peoples of Kuzbass (Kemerovo Region).

20. Maksim Vladimirovich Pinigin, Moscow.

Sailing yacht route through the Russian north in Karelia (Republic of Karelia, Murmansk Region) / Large expedition across the White Sea to the Kola Peninsula (Republic of Karelia, Murmansk Region).

21. Inna Alekseevna Poddubrovskaya, Republic of Khakassia.

The Sayan Mountains Mosaic (Republic of Khakassia, Krasnoyarsk Territory) / The Sacral Khakassia (Republic of Khakassia, Krasnoyarsk Territory).

22. Anastasia Dmitrievna Polukhina, Leningrad Region.

Travel to remote villages. Between Ladoga and Onega. (Leningrad Region) / Kola Peninsula beyond tourist tracks. 7 days travel along the White Sea shore. (Murmansk Region).

23. Nadezhda Zhambalovna Sandakova, Republic of Buryatia.

Uncommon Buryatia (Republic of Buryatia) / The Ethnic Ring of Buryatia (Republic of Buryatia).

24. Roman Vasilyevich Skoblyakov, Oryol Region.

A visit to forest giants (Oryol Region) / The Cornflower Luka (Oryol Region)

25. Irina Nikolaevna Slesareva, Altai Territory.

Altai Fragility (Altai Territory) / Nomadic Altai (Altai Territory)

26. Aleksey Strelyuk, Irkutsk Region.

The Baikal Ice (Irkutsk Region) / Baikal, no filters (Irkutsk Region).

27. Andrey Andreevich Surkov, Irkutsk Region.

Baikal – Alaska (Irkutsk Region, Republic of Sakha (Yakutia), Khabarovsk Territory, Magadan Region, Chukotka Autonomous District) / Baikal – Alaska. In the footsteps of the Amur expedition (Irkutsk Region, Republic of Buryatia, Amur Region, Khabarovsk Region, Sakhalin Region).

28. Aleksandra Stanislavovna Syromyasskaya, Belgorod Region.

The Revived History (Belgorod Region)/From Belgorod Line to Kursk Bulge (Belgorod Region).

29. Igor Syuch, St. Petersburg.

“Nomad’s Winter” (Republic of Buryatia) / “Summer Barguzin” (Republic of Buryatia)

30. Irina Anatolyevna Khlystova, Smolensk Region.

Gatherings in Smolensk. Travel with gastronomic pleasures. (Smolensk Region) / Great Journey across Smolensk land (Smolensk Region).

31. Irina Vasilyevna Chirkova, Chelyabinsk Region.

Chelyabinsk: Even meteorites come to us! (Chelyabinsk Region) / Travel to the Moon (Chelyabinsk Region).

32. Aleksandra Sharpan, Tyumen Region.

Going to Siberia willfully (Tyumen Region) / Siberian baths – the Hot Heart of Siberia (Tyumen Region).

33. Olga Adilyevna Shikhkerimova, Moscow.

Gastronomic tour to the vineyards of the Krasnodar Territory (Krasnodar Territory) / Gastronomic tour to the vineyards of the Crimea (Republic of Crimea, Sevastopol).

At final stage of the project, the Competition Board will choose 30 winning tourist routes, while Rostourism will select projects to be admitted for consideration as eligible to be assigned the “National Brand Route” status.

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