Sergei Georgievskii presented the report at the PROEstate 2018 International Real Estate Investment Forum
On September 19, Moscow hosted the 12th International Real Estate Investment Forum, PROEstate.
Hosted since 2007, PROEstate is a key real estate fair in Central and Eastern Europe, which brings together over 4300 industry leaders from 30 countries.
Sergei Georgievskii, CEO of the Agency for Strategic Development «CENTER», contributed to the event’s panel discussion on housing in the context of effective demand. His presentation was titled “Housing in Modern Society: What are Millennials Ready to Pay for?”.
Among other speakers at the conference were Aleksei Perlin, CEO of SMU-6 Investments; Aleksei Boldin, vice president of Leader Investments; Natalia Kuznetsova, CEO of BonTon Realty; Dmitri Usmanov, commercial director of MIC Group; Pyotr Isaev, commercial director of Capital Group; and Andrei Kolochinski, managing director of VectorStroyFinance Group. The discussion was moderated by Olga Shirokova, head of the consulting and analytics department at Knight Frank.
One of the key questions raised at the event was “Which types of housing are most popular among millennials?”.
Sergei’s presentation, in particular, was dedicated to a research by the Agency for Strategic Development «CENTER» titled “10 Best Practices of Housing Construction in Russian Regions: the Comfort Zone”. For the purposes of this research, our experts analyzed 1069 residential complexes in 15 Russian cities with a population of over one million, as well as in 38 largest cities across 8 federal districts. This allowed them to single out 10 best examples of comfortable housing. The residential complexes were evaluated with the use of a specifically developed methodology, based on 23 criteria.
Sergei also noted that the needs of millennials, just as the needs of more traditionalist generations, are not experiencing any radical change: everyone wants access to high-quality education, healthcare, and public spaces. That said, millennials demonstrate higher demand for public spaces and social integration. “In modern society, people look for not just an apartment, but a place where they are going to live their life, where they want to see a safe system of publicly shared spaces”, Sergei commented.