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How do former factories become creative clusters, local traditions reach a global audience, and fashion, film, design, and video games influence the economy and shape the identity of cities? 

As part of the BRICS Pre-Summit Business Forum, these topics will be discussed during the panel session “The Creative Code of the City: Heritage, Design and New Industries.” August 20, 10:50, Amphitheater Hall, Gostiny Dvor, Moscow.

The discussion will be moderated by Sergey Georgievsky, Co-Founder and Chairman of the Expert Council of the Agency for Strategic Development “CENTER” and member of the Coordination Council for the Development of Creative Industries under the Ministry of Economic Development of the Russian Federation.

The discussion will feature:

• Victoria Boos, Head of the Creative Industries Research Laboratory, Institute for Statistical Studies and Economics of Knowledge, HSE University;
• Vaishali Zinzuwadia, Founder, Vipex Associates;
• Vasily Ovchinnikov, Head of the Video Game Industry Development Organization (RVI);
• Yulia Osetinskaya, General Producer, Soyuzmultfilm Film Studio;
• Lidia Roy, Chair of the Creative Industries Council, Chamber of Commerce and Industry of the Russian Federation; Director of the Center for Creative Economy, Moscow School of Management SKOLKOVO;
• Ekaterina Cherkes-zade, Advisor to the CEO, Agency for Strategic Initiatives (ASI).

Register for the BRICS Pre-Summit Business Forum

Photo: Baturina Yuliya / Lori Photo Bank