“Discover your Russia” Acceleration Program to Design Conceptual Tourist Routes in the Regions of the Russia
As part of the Nationwide “Discover your Russia” Project to Design Conceptual Tourist Routes, the Acceleration Program was launched, which was created as a methodological support and training for participants in the Nationwide Competition. It includes a cycle of training events and consultations with experts aimed at developing professional competencies among participants in creating a competitive product and expanding business.
The orientational and introductory modules are part of the Acceleration Program. During the educational sessions participants will meet tourism industry experts, learn about the latest trends in the industry, and much more.
The organizer is the Agency for Strategic Initiatives (ASI) with the support of the Federal Agency for Tourism (Rostourism), the Ministry of Economic Development of the Russian Federation, the Ministry of Natural Resources and Environment of the Russian Federation, the Ministry of Culture of the Russian Federation. The Operator is Agency for Strategic Development CENTER.
Dmitry ChernyshenkoDeputy Prime Minister of the Russian Federation
Tourism stimulates the development of more than 50 sectors of the economy. It is a powerful catalyst that we should use to provide a quick launch to the national project. Today we are working to create a year-round tourism infrastructure, increase the availability of our tourism product and improve service standards. We plan that by 2024 tourist routes in all regions will be accredited and equipped at the expense of special grants.
Svetlana ChupshevaCEO of the Agency for Strategic Initiatives
The main task of the tourism business in modern realities is to identify, support and promote the development of existing local entrepreneurs and initiatives of local residents who will become co-authors of conceptual tourist routes based on meanings and people. We are waiting for applications for the competition from experience producers — entrepreneurs already involved in this industry and idea authors, like farmers and restaurateurs who work in the territory. Our task is to show residents what routes these can be, to help make them interesting, package solutions that tour operators can offer tourists.
The purpose of the Acceleration Program is to involve existing and potential entrepreneurs in the creation of a high quality tourism product.
Tasks of the Accelerator
- Designing a tourist product based on the DNA of the regions
- Increasing the competencies of regional management teams, business and industry communities
- Formation of a new type of industry community
- Identification of remote promising sites with the potential to increase tourist demand
Mentors and lecturers Experts involved in the program for training participants of the Acceleration Program by giving lectures and conducting practical classes, providing methodological and educational materials, preparing and checking tasks, and advising teams. They have professional knowledge and practical experience in one of the areas related to the development of specially protected natural areas, the development of ecotourism in specially protected natural areas, architecture, economics, urban planning, development of territories and sites, ecology, sociology, marketing, tourism, socio-cultural programming, master planning, infrastructure design, financial and economic modeling, investment attraction, and other disciplines related to the topic of the Acceleration Program.
Mentors
Anna Bulochnikova Director of consulting at RussiaDiscovery 
Anastasia Yesina Independent consultant on marketing and strategy
Anastasia Ehtarian Marketer, brand manager of special projects at My Office 
Elena Krupina Independent consultant 
Natalia Kustova Expert in brand design, head of an advertising agency
Miloslava LisienkovaFounder and CEO of Retail Management School 
Anna Matushevskaya Independent consultant 
Svetlana Papaeva Director, head of marketing and communications at EY 
Svetlana Ryzhova Independent consultant 
Darya Travkina Research Manager M.Video 
Artyom Ukropov Partner at the MEGABUDKA architectural bureau
Lecturers
Elena Artemova Director of business science at DENTSU
Elena Belousova Director of Travel Marketing
Anna Vazhenina Journalist and editor
Andrei Iwashchenko Business consultant with Servitization
Anatoly KazakevichFounder and director of Baykal Sphere
Andrei Kataev Founder and Director of the Regional Tourism Workshop
Anastasia Levchenko Product manager at Alfa-Bank
Vadim Mamontov Founder and Director of RussiaDiscovery
Anton Lubavin CEO of Hector Online
Philip Muravyov Creative director of Metaforma
Andrei Purtov Curator of the Marketing and Brand Management programme at the British School of Design
Timofey Rogozhin Executive Director of Arctic People
Alexander Sirchenko Deputy Director General for Cooperation with the Authorities of the TUI Russia
Ksenia Stahanova Brand manager of Novartis
Andrei Surkov Director of Baikal
Vera Stompel Operational Marketing Manager for Trip.com Group
