Projects

Open competition for concept development of corporate style at the Zoological and Botanical Garden in Kazan

14 April – 6 July 2016

Kazan, Republic of Tatarstan

KAZAN ZOOLOGICAL AND BOTANICAL GARDEN COMBINES BOTH ZOOLOGICAL AND BOTANICAL COLLECTIONS. IT IS THE ONLY SUCH GARDEN IN RUSSIA.

Site

Kazan's Zoological and Botanical Garden: zoological section of the garden — 160 species of animals, botanical section — 1,000 species of plants.

Kazan's zoo-botanical garden was established in 1806 as a botanical garden as part of Kazan University by Professor Karl Fuchs, and it is currently one of the oldest in Europe.

Renovation Program

In 2014, a large-scale renovation program for the garden was developed — the reconstruction of the existing territory, and the addition of a new territory.

The area of the new territories (Safari Park) is 6.7 ha.

COMPETITION

Development of corporate style, key identity components, navigation system at the garden

new logo(s);
corporate fonts and colors;
style components;
navigation system concept;
variations of corporate style usage.

The new approach to the corporate style and navigation of the Garden should reflect the main objective for which the garden was created — to preserve the gene pool of flora and fauna, and the diversity of animals and plants.

The navigation system is to create new communication channels for target audiences of the Garden.

Shortlist of 15 finalists:

ART. LEBEDEV STUDIO (MOSCOW)
ESH GRUPPA (MOSCOW)
NRU HIGHER SCHOOL OF ECONOMICS (MOSCOW)
WOWHOUSE (MOSCOW)
SMARTHEART (MOSCOW)
GRUPPA (MOSCOW)
JUST DESIGN (MOSCOW)
DDVB (MOSCOW)
FUNKY BUSINESS (YEKATERINBURG)
KENDIZ (MOSCOW)
ESKIMO (ST. PETERSBURG)
EVOLUTION (KAZAN)
MASKAT (KAZAN)
ALTO VISION (KAZAN)
CHARSKY STUDIO (MOSCOW)

The winner project

The Panel

Fanis NurmukhametovDirector of Kazan Zoological and Botanical Garden
Natalya FishmanAssistant to the President of the Republic of Tatarstan
Zhanna BelitskayaDeputy Director of the Architecture and Urban Planning Department, Head of Design Department
Mikhail GannushkinFormer Art Director of Gorky Park
Ravil ZiganshinDirector of Kazan PSO
Sergey MikhailovHead of Architectural Environment Design Department at the Kazan State University of Architecture and Engineering
Svetlna MaksimchenkoDeputy Director of Joint Management of Mosgorpark Pavel Morozov, Managing Director of PioneR.Co
Ilya RudermanCo-Chairman of Type Today, Art Director at Moscow Design Studio, Co-Chairman of CSTM Fonts
Guzel FaizrakhmanovaSenior Lecturer at the Institute for Architecture and Design (Kazan State University of Architecture and Engineering)
Maxi ShilovCreative Director of A Department
Vitaly ShultsDirector of Architectural Design of SUE Tatinvestgrazhdanproekt
Dmitry KoshkinChairman of Tatarstan Designers Union Yevgeniya Lodvigova, Deputy Director of the Municipality of Kazan
Tatyana Prokofyeva Chief Architect of Kazan
Damir FattakhovFirst Deputy Director of the Executive Committee of Kazan
Oksana SarginaManaging Director of ANO Center for Tourism in the Republic of Tatarstan
Yevgeniya LodvigovaDeputy Director of the Municipality of Kazan
Pavel MorozovManaging Director of PioneR.Co