Nationwide “Discover your Russia” Competition to Design Conceptual Tourist Routes in Regions of Russia
As part of the Nationwide “Discover your Russia” Project to Design Conceptual Tourist Routes in Regions of Russia, a Nationwide “Discover your Russia” Competition was launched.
The organizer is the Agency for Strategic Initiatives (ASI) with the support of the Federal Agency for Tourism (Rostourism), the Ministry of Economic Development of the Russian Federation, the Ministry of Natural Resources and Environment of the Russian Federation, the Ministry of Culture of the Russian Federation. The Operator is Agency for Strategic Development CENTER.
The competition acts as a consolidating ecosystem involving existing and potential entrepreneurs in the process of creating new high-quality conceptual tourism products. Its participants will be Experience Producers and their teams — representatives of the new generation of professional tourism and business community. Specialists in the field of tourism industry, economics and marketing, media and entrepreneurship will evaluate the routes, as well as provide support to participants in the creation of new projects.
Goal Identification, activation and involvement of existing and potential entrepreneurs in the creation of a high-quality tourism product by increasing the competencies of the business community and regional management teams, as well as consolidating the tourism community to exchange experience and best practices in order to increase the length of stay of tourists in the regions of the Russia.
Objectives:
- Identification of sites with promise for the development of domestic tourism as part of attractive locations for integration into tourist routes.
- Creation of a new model for designing a tourism product based on the DNA of the regions, taking into account their natural and cultural characteristics, traditions, customs and history of the country.
- Improving the competencies of regional management teams, the business and industry community, sharing experience and best Russian and international practices as part of the Acceleration Program of the Nationwide Competition.
- Creation of a consolidating ecosystem involving existing and potential entrepreneurs in the process of creating new high-quality conceptual tourism products, which will bring together experts from the Russian tourism market, as well as projects of local entrepreneurs: hoteliers, restaurateurs, farmers, artisans, representatives of museums, local history experts, historians, artists, insiders and all those interested in the development of domestic tourism.
- Formation of an industry community of tour operators of a new type — Experience Producers of the Nationwide Competition capable of designing impressive and popular tourist routes.
- Development of domestic tourism by designing relevant and competitive tourist routes in Russia.
Participants Experience producers and their teams, representatives of the new generation of professional tourism and the business community. The authors of ideas are local entrepreneurs who offer their ideas (sites, locations, impressive stories) for inclusion in tourist routes — restaurateurs, hoteliers, artisans, farmers and leaders of thematic communities.
Dmitry ChernyshenkoDeputy Prime Minister of the Russian Federation
Tourism stimulates the development of more than 50 sectors of the economy. It is a powerful catalyst that we should use to provide a quick launch to the national project. Today we are working to create a year-round tourism infrastructure, increase the availability of our tourism product and improve service standards. We plan that by 2024 tourist routes in all regions will be accredited and equipped at the expense of special grants.
Svetlana ChupshevaCEO of the Agency for Strategic Initiatives
The main task of the tourism business in modern realities is to identify, support and promote the development of existing local entrepreneurs and initiatives of local residents who will become co-authors of conceptual tourist routes based on meanings and people. We are waiting for applications for the competition from experience producers — entrepreneurs already involved in this industry and idea authors, like farmers and restaurateurs who work in the territory. Our task is to show residents what routes these can be, to help make them interesting, package solutions that tour operators can offer tourists.
At the final stage of the Competition, the Competition Board will choose 30 winning routes, and the Federal Agency for Tourism (Rostourism) will select projects that will be assigned the status of the “Brand Route of the Nationwide Project”.
192 tourist routes were submitted for the competition covering 60 regions of the Russian Federation from 96 new generation experience producer tour operators.
The winners of the Nationwide “Discover your Russia” Competition to Design Conceptual Tourist Routes were 30 routes selected by the Competition Board chaired by Deputy Prime Minister of the Russian Federation Dmitry Chernyshenko, 10 routes selected by the partners of the Competition within their nominations, and 10 routes recommended by the Federal Tourism Agency for applying for the status of a National Tourist Route.
More information of the official site.
