Expert Workshop on Developing the Yaroslavia Town Centers Tourism Cluster
The expert workshop’s goal is to propose recommendations for developing the Yaroslavia Town Centers Tourism Cluster. The event was initiated by the Government of Yaroslavl Oblast and will be directed by the Agency for Strategic Development CENTER.
Date: July 23 and 24, 2019
The Yaroslavia Town Centers is a tourism brand first presented by Yaroslavl Oblast in 2018. This cluster includes 12 historical towns: Gavrilov-Yam, Danilov, Lyubim, Myshkin, Pereslavl-Zalessky, Poshekhonye, Rostov Veliky, Rybinsk, Tutayev, Uglich, Yaroslavl, and Mologa. This brand is highly relevant to the social and economic development goals of Yaroslavl Oblast.
The expert workshop is to involve representatives of: the Oblast’s municipalities (municipality heads and deputy heads; experts that curate tourism, architecture, urban planning, economy, and investments areas), local executive authorities, investors, and expert teams.
The tasks set for the workshop are:
- to make proposals on creating a unified tourist route;
- to design urban tourism development areas, depending on the potential and functional features of each respective town;
- to form a list of facilities/projects for every town, based on their importance as tourism landmarks, an expert evaluation of their practical viability, their social and economic impact, and a rough cost estimate;
- to prepare recommendations regarding a list of facilities (projects) that could become separate investment proposals within a shared concept;
- to single out “systemic” facilities and sites that meet the criteria of federal target programs and other funding sources required to execute the respective projects.
Workshop experts
Maksim AvdeyevDeputy Head of the Government of Yaroslavl Oblast
Yulia RybakovaDirector of the Department of Tourism of Yaroslavl Oblast
Mikhail KudryashovAdvisor to the Governor of Yaroslavl Oblast, Chief Architect of Yaroslavl Oblast
Tamila SafikyurdskayaStrategic planning director, Managing partner of the Gorod Masterov Consulting Group (St. Petersburg), Strategic marketing consultant at the Department of Tourism of Yaroslavl Oblast
Sergei GeorgievskiiExpert on sustainable territorial development
Pavel MorozovExpert on territorial marketing and tourism product branding
Olga GritsanExpert on urban planning and development of public spaces
Maria SedletskayaExpert on cultural heritage and urban spaces development
Natalya RybalchenkoExpert on territorial branding
Anna BadanovaExpert on public spaces development and improvement and national projects execution
Ketevan KhelayaExpert on budget co-financing, public-private partnership and development
Victoria BoosExpert on financial analysis and business planning
Customer:
Partner:
Организатор и программная дирекция:
Status of accomplishment:
Done
