Open International Competition for the development of the Admiral Serebryakov embankment part Novorossiysk

7 December, 2017 – 31 May, 2018
Krasnodar Territory

The Competition responds the challenge to find the optimal development concept for plots of land for the creation of a tourism and recreational cluster on Admiral Serebryakov embankment part.

Concept shall include:

  • functional planning strategy;
  • architectural and urban-planning concept;
  • economic and financial framework model.

The project is based on several complex studies evaluating the prospects for the creation of this project prepared by analysts of the Agency for Strategic Development "CENTER".


In 2018, Novorossiysk (Krasnodar region) will become a venue for the international investment project aimed at developing business tourism and MICE services. The purpose of the project is to form a recreation and tourism cluster, one of a kind in Russia. Being the largest business cluster in Novorossiysk, its infrastructure is designed to host international business events, professional exhibitions and education programs. The cluster will create new jobs in the region and significantly increase the capacity of tourist accommodation in the city.

The project will be carried out as a part of the public private partnership model.

The first step will be to hold an international professional competition aimed at developing a comprehensive architectural and urban planning concept of the cluster which should comply with the requirements for international business events.


It is the biggest port on the whole Black Sea Coast. It is a significant transport and logistics hub and one of the recreation centers of the Black Seacoast.

The implementation of the project will speed up the solution of the tasks set out in both the Concept of the Federal Targeted Program "Development of Domestic and Incoming Tourism in the Russian Federation (2019-2025)" and in the Concept for the Development of the Spa Resort and Tourist Complex of Krasnodar Region until 2030 and aimed to create a local innovative all-season tourist center.


  • Anja Sofia EhrenfriedAnja Sofia EhrenfriedPartner of the EDDEA architectural firm, architecture and urban planning expert
  • Yurii BarzykinYurii BarzykinChairman of the Russian Federation Chamber of Commerce Committee for Tourism Vice president of the Russian Union of Travel Industry (RUTI)
  • Igor DyachenkoIgor DyachenkoHead of the municipality of the Hero City of Novorossiysk
  • Aleksei KalachevAleksei KalachevDirector of the National Convention Bureau
  • Christopher KonstantinidiChristopher KonstantinidiMinister of Resorts, Tourism and Olympic Heritage of Krasnodar Region
  • Maksim KorobovMaksim KorobovKey shareholder of Ltd. Pyatnitsa
  • Yurii RysinYurii RysinHead architect of Krasnodar Region
  • Vladimir PlotkinVladimir PlotkinChief architect/founding partner of CU RESERVE
  • Anton FinogenovAnton FinogenovGeneral Director of the Urbanica Institute of Urban Planning